“The tools of conquest do not necessarily come with bombs and explosions and fallout. There are weapons that are simply thoughts, attitudes, and prejudices — to be found only in the minds of men.”

Rod Serling, The Twilight Zone

Attitudes influence judgments and behaviors, so understanding attitudes is essential to understanding people. Click on any of the pictures below to learn more about our main areas of attitudes research.


Region-level Attitudes and Behavior Emotion Expressions and Persuasion Processes Underlying Implicit Attitudes
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